We know you're a professional and have followed up on 100's of leads to make it in this business. We recommend you add these tips to your toolbox, too. Our most successful clients have offered the following advice when following up on leads that come to you through USHUD.com and our family of web sites.

Sample Opening:

“Good afternoon, this is John Smith. I am the USHUD.com Foreclosure Specialist in this area. I received the inquiry you submitted while viewing properties on the website and wanted to reach out to you. Did you see a property that interested you?”

1. Reference USHUD.com or your state HUD web site when you introduce yourself as well as your realty or mortgage company.

WHY? Potential clients recognize their recent interest and searches on foreclosures and USHUD.com before they recognize you or your banner information. This starts the conversation with less confusion which could derail the conversation.


2. Ask the buyer about properties they may have interest in order to get the conversation flowing.

WHY? Talking about mortgage terms too soon leads to a familiar refrain: “I was just looking.” Engaging buyers in a conversation about property helps build rapport and allows you to determine more about the prospect without specifically having to ask.
3. Call within minutes of receiving the lead notification.
Beware of language that intimidates:

Loan officers shouldn't mention the word “mortgage” or any relative terms in the first 5 minutes of in the introduction call or in the email.

Questions to build rapport:

“What type of properties spark your interest?” or “What prompted you to begin looking at foreclosures?"

WHY? Buyers access multiple websites and when they're searching ours, they may very well be searching others.
By sending you our leads in real time, you have the opportunity to connect before other any other professional calls them and possibly while they are still online.
Email Do's & Don'ts:

• Make sure your subject line is consistent with the buyer's inquiry, such as: USHUD Foreclosure Inquiry – Free listings in AA County. Subjects lines like: Your Home Inquiry or Your Online Request are too vague.

• Avoid telling the buyer all about your business in the first email.

• Consider sharing market information in bullet points to spice up the email. (Visit our Facebook page for great market information.)

• Keep all emails short & simple.

4. Send an email as a 2nd attempt – NEVER a first attempt.

WHY? Emails are easily overlooked and often marked as spam. You should call the potential client and follow up with an email. This will increase your chances for the buyer to review it. Emails are also a great vehicle for people who aren't comfortable speaking.

5. Leave one, maybe two voicemails – but only as a last attempt.

WHY? If you don't reach them live, another professional from another company will. So give it your best shot to connect live by calling at various times of day and different days before leaving a message. When you do leave a message, one good voice mail gives the prospect what they need to get back in touch with you. Too many voicemails and you're perceived as annoying or unprofessional.

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