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There are several advantages of search engine optimization (SEO). If you are trying to increase the visibility of your website on search engines, you can use SEO to get you there. SEO places you higher on the results page, which leads to more potential clients finding you online. If you are on the fence about investing in SEO for your real estate business, here are a few significant benefits of it and why it needs to be a part of your marketing strategy.

Cost-effective form of advertising

One of the most appealing benefits of real estate search engine optimization is that it is cost-effective. Unlike many other marketing expenses, SEO is an inexpensive and proven-effective form of advertising. If you hire a company to optimize your site for search engine optimization, it is likely just a one time cost. Also, there are plenty of SEO best practices that you can use on your own that won’t cost you any money at all. An example of such would be the inclusion of local keywords in your blog posts.

Increases exposure 

Real estate businesses use a variety of marketing tactics to extend their reach to potential buyers and sellers. SEO will increase your exposure, which should result in more sales for your business. 

Pays dividends in the long-term

It is important to understand that it can take a while to reap the benefits of search engine optimization on your website. However, given enough time and the correct usage of SEO, you should expect to see an uptick in traffic to your site. Your objective should be to get as many clicks on your website as possible, and search engine optimization is one of the best ways to improve your online visibility.

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Real estate professionals use a variety of marketing tools and tactics to sell their services. In a heavily competitive market, real estate professionals are always striving to improve their marketing efforts to connect with the highest number of people possible. The more people that you can get to your website, the more inquiries you are likely to receive. Here are a few tips on how to improve your real estate marketing strategy in 2019. 

Invest in your real estate website

How would you rate the effectiveness of your real estate website? It is important that your website is fully responsive and is compatible with all digital platforms. You don’t want potential clients not to be able to access your site quickly or on a particular device. 

Use Google Business 

This is a widely underutilized platform that can be used to enhance your online presence. Be sure that you include details like your work hours, a description of your services, company logo, as well as photos. 

Increase your social media following 

Social media has become a large part of digital marketing. Real estate professionals who want to extend their reach using social media should consider the kinds of content they are posting on their social media channels. You want to post useful content about the types of topics and questions people are looking up using search engines. Another step you can take would be to add large social media sharing buttons to encourage people to share your content with their followers.

Use relevant keywords 

Do not underestimate the power of keywords in 2019. By using local keywords and phrases, search engines will push your pages towards the top of search results. There are several tools available online to help you identify what people are searching for in your area.

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Many home sellers are hesitant to hire a real estate agent because they do not see the value in it. This is especially the case for first-time homebuyers who are under the assumption that real estate agents are only concerned about closing the deal and nothing else. This belief prevents them from seeking out a professional in the industry to help them find a home that checks off boxes from their wish list. Here are a few risks that come into play when you purchase a home without using an agent.  

Legalities

Real estate laws and regulations differ from one area to the next. Homebuyers need to be clear on the legalities when it comes to purchasing a home and how to correctly fill out all paperwork. The best way to protect yourself from making any legal mistakes during the homebuying process is to have an agent by your side the whole time to help you stay on track. 

Overpaying 

It can difficult to determine the true value of a home unless you have experience working in real estate. So many homebuyers who do not use an agent wind up overpaying for a home because they overestimated the value of a property. An agent who understands the market will be able to advise you against homes that they feel are bad deals. 

Negotiating 

Real estate agents have negotiating skills that the average person does not. This is because they do it so often because it is a significant part of their job. Also, real estate agents have more knowledge of the local market and the factors that affect the values of homes. It is also likely you are going to be negotiating against the seller's agent who likely has far more negotiating experience than you.

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The home inspection is one of the most critical steps of the home buying process. However, many homebuyers skip it to move forward with their offer on a home. In many cases, the individuals who skip the home inspection ultimately regretting it later on when they uncover issues with the property. Continue reading to discover a few reasons why the home inspection is such an integral part of the home buying process.

Safety 

Safety should be a top priority when you are purchasing a property. You may be surprised at how many issues are uncovered through a home inspection. A home inspection can often reveal safety issues within a home such as mold, carbon dioxide, and radon. This reason alone is arguably one of the most important reasons to invest in a home inspection.

Negotiations

By having a home inspection report in your back pocket, you will have an important negotiation tool as a homebuyer. You can use your inspection report to request a price reduction to make up for issues, or to ask the seller for repairs. If you want to land the best deal possible, a home inspection will help to reduce the likelihood of unforeseen expenses after you close on the home. 

Clarity

Even if you are set on a home, a home inspection may make you rethink your decision to submit an offer. After calculating what you will need to pay for repairs, you may realize that it does not make sense financially. Even if the home still fits your price range, you may not want to deal with repairs like cracks in walls or water leaks. In many cases, a home inspection report allows people to realize that a “move-in-ready” home is not as move-in-ready as they initially thought.

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Are you planning a home showing in the near future? Home showings are excellent for generating excitement about a property. While pictures and virtual tours are popular today, most potential buyers prefer to see a home in-person. Keep reading to discover a few tips on how to make the most of your home showing so your home is sure to sell as soon as possible. 

Monitor the indoor temperature

Potential buyers should be comfortable as they walk through your home for the first time. During the summer months, be sure that your air conditioning is on to prevent your home from becoming too warm and uncomfortable. If you are trying to sell your home during the winter months, make sure that your heat is on so everyone is comfortable inside regardless of the weather. If a potential buyer feels comfortable enough to stay in your home for an extended period of time during a showing, it can help to boost the potential for a sale. 

Avoid using heavy fragrances during staging

As you are staging your home for a showing, avoid spraying fragrances that may create strong odors in your home. Air fresheners or strongly scented candles can emit harsh odors that may cause nausea or headaches. Instead, consider opening up a window to allow fresh air into your home if the weather is favorable and it is not too noisy outside.

Light up the home

A well-lit home is significantly more welcoming than a dark one, as the right lighting will help to showcase your home. Before a home showing, turn on every light in the house. Your goal should be to brighten all dark rooms so onlookers can see your home in its entirety. With this, do not forget to turn on your closet lights are turned on because that make rooms appear more spacious. 

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Most homebuyers today are reliant on the availability of mortgages to purchase a property in the U.S. For years, homebuyers were required to place a minimum of 5% down on a conventional loan. However, the Federal Home Loan Mortgage Corporation (Freddie Mac) and the Federal National Mortgage Association (Fannie Mae) recently changed requirements where some home loans now offer 97% financing. This change now allows buyers to put down as little as 3% to purchase a property, making it even easier to buy a home in the U.S. 

  • First-time homebuyers who are currently considering their loan options may want to consider a conventional mortgage, as they are an excellent fit for many reasons. Continue reading for a brief overview of convention mortgages and the role they play in the housing market today.

Conventional mortgage defined:

A conventional mortgage refers to a home loan in which is not secured by a federal government entity like the FHA, VA, USDA. However, is available through a private lender such as credit unions, banks, or mortgage companies. Fannie Mae and Freddie Mac are the two government-sponsored enterprises that can guarantee these types of mortgages. 

What documentation do you need?

In order to obtain a conventional mortgage, a homebuyer needs a variety of documents which includes (and is not limited to):

Proof of income- pay stubs and federal tax returns

Employment Verification- pay stubs (may also contact the employer to verify employment and salary)

Assets- bank and account statements

Other- social security number, driver’s license or state ID card

Credit scores required for conventional home loans

While credit score requirements vary from every lender, 620 is generally the score a buyer needs to obtain a conventional loan. If you are looking to receive the best possible rates, you should strive for a credit score in the mid 700s.

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